LBC by Siân Richards is a boutique collection of makeup brushes and supporting products hand made in the UK and USA from premium ingredients, fabrics and hair with integrity. Founder Siân Richards decided to create her brand when she was unable to find quality makeup brushes in Los Angeles where she now lives and works.
LBC by Siân Richards is based on integrity and genuine love for high quality products that do not affect the environment in any negative way, so all LBC products are made out of 100% renewable resources, the animal hair used for the Classic collection Brushes is of the worlds best quality (Premium European) and all products are entirely made in the USA and UK. LBC don't advertise their products as "cruelty-free" because when you have standards as high as their's are, cruelty free products are automatically integrated into the company directive.
Hair quality is EVERYTHING. It determines how the brush feels and performs. There are many grades of hair and many sources from where to get it. Grade A is premium grade hair; it is the end of the hair and is very soft and fine' Grade B is secondary grade hair; it is the first cut up after the hair has been cut for A Grade. As it blunt cut on both ends it tends to be more scratchy too. Female hair over male hair... 90% of the time the girls win out for softness as male hair is more dense.
European hair tends to be much softer and more refined. Furthermore, due to strict EU regulations, animals have to be handled carefully and without cruelty, and the hair has to be processed a certain way to make sure it is absolutely safe for use - LBC LOVES that!!
Having grown up in the British film industry, second generation makeup artist, Siân was used to using great tools that were once the standard, and she felt compelled to recreate that quality, and provide it for makeup pros and passionistas the world over.
Siân designed and tested every brush on her A list clients on movies, red carpet and photo shoots. She has a passion for reinstating bespoke affordable premium quality and has used it to create some of the most beautiful and coveted brushes and products in the cosmetic industry.
Knowing that only great tools enable beautiful makeup, Siân insists that all the brushes are made from premium grade unblended animal hair or vegan hair, and the difference in this no compromise attitude is immediately noticeable.
