Culturally infused within trendsetting Marais district of Paris, Viseart’s shop on Rue Charlot flourishes because it is well known by professional makeup artists from French TV and film as the premier professional brand of choice: “the best ally”. Viseart fuses together quality with integrity and innovation. The founding partners joint passion for sustainability, biodiverse wineries, organic foods, innovative art and literature, and enduring fashion is reflected in their product line. This cross-discipline approach is revolutionary in creating high quality health conscious makeup. Their products are made without petroleum, parabens, silicons, butylene glycol or propylene glycol, phthalates, or artificial dyes.
The founders of Viseart launched their high performance professional makeup line in order to create makeup formulas that harness the best of natural and organic resources with modern technological science. This artesian heritage makeup line was conceived out of a shared passion for healthy products that go back to the roots of beauty, to naturally enhance the skin rather than aging the skin with harmful chemicals.
Viseart's private formulation laboratory in Paris sits between notable chic fashion houses, artist’s studios, film studios, architect studios, and culinary delights! The cultivation of the brand is reflected by their creative environment. Their manufacturing facility is near the family winery in Bordeaux. Viseart's formulas are never outsourced to manufacturers. The tight collaboration between artistry and chemistry assists in Viseart's ability to forge together creative pioneering products with strict quality ingredient control. Viseart effortlessly navigates today’s fluctuating makeup demands and trends, which is why they continue to be a leader.
The founders of Viseart Paris celebrate a long heritage for the art of crafting extraordinary makeup. Their combined education in the film industry creates a strong foundation for success. As one of the first makeup companies to remove silicon and paraben from their products, Viseart Paris has developed a stellar reputation amongst professional makeup artists and photographers for HD (High Definition) matte coverage, bulletproof waterproof reliability, and product innovation. The founder’s collaboration between all mediums of art, food and their winery in Bordeaux is the basis of their continued success. Their factory in St. Emillion is tightly controlled to maintain the strict standards that are necessary for the makeup to perform to the high standards of professional makeup artists. The artists depend on the durability and sustainability of the makeup.
Historically the company has shown impressive growth with Viseart Paris products sustaining favorable comparisons with other big brands because they have consistently addressed the ever-changing needs of the marketplace. Fashion magazines: Elle, Vogue, Figaro, Madame, Glamour, Cosmopolitan have prominently featured Viseart products, services, and the Paris shop. The top makeup artists for French television TF1 and France 24 voted Viseart as “The artist’s best ally.”
